About Pedalheads

Our mission: We inspire kids to believe in themselves.

Who we are

We are a fast-growing leader in children’s programming who offer high-quality bike and swim lessons across North America.

Why you’ll love working at Pedalheads


Pedalheads has 170+ locations in 40+ cities with 2000+ amazing staff who get to teach 70,000+ children every year. Pedalheads has grown more than 50% over the past 2 years while maintaining a “love what you do” culture with considerable flexibility and opportunity for professional growth.


Our people consistently attribute their love of working at Pedalheads to the culture and team. We’re passionate about creating a supportive, energizing team environment with fun, friendly and driven people.


We are truly known for developing our people and teams to their highest potential in a way that builds skills and confidence for life. Our progressive, collaborative culture and ambitious North American expansion plans translate into all kinds of career growth and development opportunities.


By teaching fundamental skills, building confidence and igniting their sense of adventure, we can forever impact the life of a child. Pedalheads also offers a generous bursary program and give back program through annual social giving, and we are continuously working on meaningful ways to make communities better for having us there.

The Role

Job purpose

As a hybrid lead and support person for digital marketing efforts, you will play a key role in identifying digital opportunities that build the Pedalheads brand in North America and drive registration from new and existing customers. You will work collaboratively with the Pedalheads marketing team and agency partners to plan and execute strategic digital marketing initiatives.

Duties and responsibilities

Reporting to the Marketing Manager, you will be responsible for:

Paid Digital Support

  • Work alongside our agency partners to create targeted digital marketing campaigns that support all stages of the customer journey from awareness to advocacy and everything in between
  • Pull key insights from campaigns to continuously optimize campaign efficiency
  • Recommend and work with the marketing team to develop creative that resonates with the Pedalheads target audience
  • Debrief with the digital agency and provide the Pedalheads team with a high-level analysis or post-mortem of their digital marketing campaigns
  • Use data to optimize marketing campaigns (CRM, Google Analytics etc.)
  • Turn details into key learnings and actionable insights

Organic Social Media Support

  • Member of the Pedalheads content team: share new ideas, best practices, current trends and give feedback on social media content.
  • Responsible for supporting the Marketing Coordinator on content calendar creation and execution (covering holidays etc.)

Email Marketing Lead

  • Lead and execute Pedalheads email marketing
  • Develop efficient ways of communicating key messaging to our customers
  • Use data insights including CRM to create content that our customers value
  • Measure and provide analysis on email campaigns to the marketing team

Web Support

  • Keep the Pedalheads website up to date
  • Improve the landing pages based on analysis or best practices
  • Manage our Google My Business page strategy

Third Party Partnerships Lead

  • Work with third-party partners to plan and execute targeted regional campaigns
  • Negotiate contracts to get the best ROI possible
  • Analyze partnerships and provide recommendations for improvement where necessary

Core Competencies

  • Goal-focused, organized and enjoys managing multiple projects and priorities
  • Creative - you love to think of new ideas, especially when it comes to content
  • An effective and engaging verbal and written communicator, for both internal and external audiences
  • On top of new digital trends and technology
  • Self-motivated with a high sense of urgency
  • Persistent and focused on quantifiable results
  • Relationship builder – builds and preserves trusting relationships with the Pedalheads community and employee
  • Passionate and collaborative – participates in culture-building and proudly represents the Pedalheads brand


  • Experience and Education
  • Experience in a digital marketing role (2-4 years)
  • An undergraduate degree in marketing or communications, though an equivalent combination of education and experience will be considered.

A background in sports or children’s programming is an asset but not required


    • Experienced and comfortable working with MailChimp, Asana, Microsoft Office, Google Analytics, HubSpot (or other CRM experience), Adobe products ie. In Design, Illustrator, Photoshop
    • Experienced with SEO tools, e.g. SEMrush or Ahrefs


    To apply please submit your application online.

    This is a truly amazing time for Pedalheads and we’re excited to be expanding our team and creating so much opportunity and growth for both our staff and the kids that come to our camps. Apply now and find out why Pedalheads people love what we do.

    Pedalheads is committed to creating and upholding a diverse, inclusive and equitable environment that is respectful and welcoming to everyone. We believe that our programs are enriched by the presence of many voices from a variety of racial, cultural and religious backgrounds, political beliefs, ages, sexual identities and orientation, socio-economic backgrounds and physical and cognitive abilities.

    We welcome applications from individuals of all identities and backgrounds. If you face any barriers to employment or require financial assistance or other accommodation during the recruitment and/or employment process, please feel free to contact the People and Culture team in confidence.